The Whys and the Wherefores

hand embellished Sodalite Pendant necklace

For the past few days I've been trying to figure out the whys and wherefores of Etsy.  Why do some shops find almost instant success while others languish, floundering in a sea of invisibility ?   Why is it that 2 shops selling almost the same items will have such disparity when it comes to views and sales? 
I've been trying to build up my shop inventory as I've heard that the more items you have the better are your chances of being found by search engines and therefore found by potential customers.  But seems that the past week or two, as I've added more items, my views have fallen from 30 or 40 views a day to about 10 or less a day.

 

I made the black nylon cord adjustable so necklace

can go from very short to very long

 

I recently listed this Sodalite stone pendant that I embellished with sterling silver wire work and sterling silver beads.  The cord has my handcrafted  sliding, macramé clasp on it making  it very adjustable. 

 



After listing I tried promoting, yes  used all the old standards that I could think of :   facebook, teams, etc.   Now, a day later, I find it has a total of 5 views and 9 admirers (meaning  that 4 people must have given it a heart without even clicking on its etsy link).

In the past I tried opening a shop that was just for my jewelry and one shop for other items but found it spread my attention too thin and neither shop was profitable.  This time I had some of my soft textiles listed, such as the pair of crochet potholders-trivets-dishrags.

 

Above trivets etc. in hot pink-red and white are about 9 inches across

Below trivets in crisp white on dark apple green and white on tomato red.

 

 

I also listed some of the cute Ruffled Boas that I made.  My daughters loved the ones I gave them at Christmas and said I should put a few on my etsy shop - they thought they would

sell quickly.

 

 

 

 

 

 They got a number of views and hearts for awhile but have dropped down to zero lately.  So much for my daughters' intuitions.  :D

 

I feel like I'm neglecting so much lately trying to crank start my old etsy shop.  Granted etsy has far more shops now and a lot more unscrupulous resellers selling their items way below market value.  Trying to rid etsy of these shops is like a never ending game of "Whack a Mole".  They "conk" one out and a dozen more pop up.

 

Anyway, like so many mornings before, I took my mug of coffee and went to check on my etsy shop.  There were no orders and I noticed that I had garnered all of 1 shop view since I had turned off my computer yesterday.  How, Why, What ?  Just a whole lot of questions and I haven't an answer.