The premise is that there are a number of vacant storefronts and rather than have them remain empty and losing money, people can rent these vacant shops short term and sell their products directly to their customers. Rent is supposed to be below market pricing and one isn't locked into a lease. Sounds great but I'm sure that back a few years ago, during the depths of our last recession, there were a lot of storefronts that were unoccupied and leasing firms were probably desperate to have these places rented and bringing in a flow of cash. Today they may not be so eager and their rent could be considerably higher. Still it is an interesting premise.
If any of you have had experience with pop-up shops or pop-up stores or pop-up retail (they really are all the same animal) , or if you know of someone who has had experience in renting a pop-up space, would you please share your thoughts and opinions on this subject ?