Okay I am ecstatic over Kleenex's new design.
Strange? Certainly ! But we all have those funny quirks that others might find, well . . . odd or strange. For me it was discovering the new Kleenex tissue boxes. Maybe many of you have already discovered them and wonder why it's taken me so long to have noticed. My explanation is merely that my hubby and I purchase our paper goods in bulk at Sam's Club or BJ's so we're not often found wandering down the paper isle of our local supermarket.
My family saves Box Tops for Education coupons, doesn't everybody?, and Kleenex used to place these coupons on the bottom of their boxes.Not a big problem but it made cutting the coupon out a bit challenging. Normally I would undo all of the overlapped box seams and then cut the coupon out with a pair of scissors, the remainder of the box went into the recycling bin for paper and cardboard. But now some genius said; "Hey why don't we put the Box Tops for Education on the top of the box, incorporate it into the tear away panel that protects the tissues? Wouldn't this make it easier for our customers to cut out and collect them?"
Photo above - New box top design with Box Top for Education coupon on top of box.
Photo below - What is now the bottom of the new Kleenex box design
Right on Packaging Design Genius! Whomsoever thought of the idea deserves a big merit raise as now it will be much easier to clip and save these wonderful coupons.
I have included links to General Mills' Coupon site and to General Mills Box Top for Education site should anyone care to check out their sites or browse for store coupons.