Friday, June 21, 2013

Box Top Fanatic

Okay I am ecstatic over  Kleenex's new design.
Strange?  Certainly !  But we all have those funny quirks that others might find, well . . .  odd or strange.  For me it was discovering the new Kleenex tissue boxes.  Maybe many of you have already discovered them and wonder why it's taken me so long to have noticed.  My explanation is merely that my hubby and I purchase our paper goods in bulk at Sam's Club or BJ's so we're not often found wandering down the paper isle of our local supermarket.   
My family saves Box Tops for Education coupons, doesn't everybody?, and Kleenex used to place these coupons on the bottom of their boxes.
Not a big problem but it made cutting the coupon out a bit challenging.   Normally I would undo all of the overlapped box seams and then cut the coupon out with a pair of scissors, the remainder of the box went into the recycling bin for paper and cardboard.  But now some genius said; "Hey why don't we put the Box Tops for Education on the top of the box, incorporate it into the tear away panel that protects the tissues? Wouldn't this make it easier for our customers to cut out and collect them?"
Photo above - New box top design with Box Top for Education coupon on top of box.
Photo below - What is now the bottom of the new Kleenex box design
 
 Right on Packaging Design Genius!  Whomsoever thought of the idea deserves a big merit raise as now it will be much easier to clip and save these wonderful coupons.
I have included links to General Mills' Coupon site and to General Mills Box Top for Education site should anyone care to check out their sites or browse for store coupons.
 ;)

12 comments:

  1. Alas our Kleenex boxes in Canada are not very exciting!

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  2. Nice to see big business get it right for a change, Anna. I must check to see if this program is available in Canada (what a great idea!)

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    1. The Coupons for Education is a wonderful project that helps schools financially. If Canada does not have such a program I wonder if they could start one up since there are many brands that are international such as Kleenex, General Mills, Campbell Soups etc. ?

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  3. Definitely that person (or persons) need a raise. That is awesome :)

    Although, I have to admit I don't collect the "Tops" anymore with my "kids" out of school and less product with the "tops" coming into the house :( ....but I did my bit for 20 years :)

    Have a lovely weekend, cheers, T. :)

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    1. Wait until you have grandchildren T. hee-hee :D It'll start all over again. ;)

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  4. I've never saved a boxtop because I didn't have kids so it never crossed my mind. My mom has been fanatical about it since I was a kid.

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  5. Genius! One of those moments, that you wonder "what took them so long"!!! Totally makes sense.

    Enjoy your first Summer weekend!

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    1. Sometimes those simpliest ideas are the ones that we smack our foreheads and say "Why didn't someone think of that sooner?" :)

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  6. I haven't collected those in years, but with the grand starting kindergarten in the fall, I will probably start again. Yep, somebody is a genius and deserves a raise and recognition!

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    1. Kids to grandkids - it's a never ending cycle. Beautiful isn't it? :)

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  7. I have to admit, I'm a slacker when it comes to collecting those box tops!

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  8. That is a great idea, I wonder why it took them so long to figure that out.
    Valerie
    Everyday Inspired

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