Anyone who has made jewelry for the purpose of selling, probably knows just what I am talking about.
You fuss over an idea, fidgeting with components, tweaking things to get it just right and once it's done, it's lovely. . . or so you think. You put it out for the world to see and nobody bothers to take even a glance at it.
It doesn't matter if the piece is displayed in an online shop or loving arranged on a display in an arts and crafts show booth. There are some things that just catch people's eyes and other things that people just ignore. But why?
I'm sure many have asked that question before and I am not the first to have it rattle around in my own little skull.
Recently I fabricated these long, swinging dangles.
It would take several paragraphs explaining all my design decisions, so let me just say, the finished product may look easy-peasy, but looks are deceptive.
It required more effort and time than I ever imagined; from making the earring hooks by hand, to hand reaming the holes in the "swinging" magnesite beads, plus I used more 14 k gold filled components than I intended to. All you jewelry makers out there know how very cheap 14 k gold filled wire, findings and beads are - right?
Once finished, I thought they were perfect, so sassy looking and with incredibly smooth movement. Surely they would do exceptionally well on my etsy shop. Wrong !
I've second guessed myself many times on this design.
Maybe I should not have used the 14 k gold filled components, perhaps that made them too expensive?
Maybe they are too long?
Maybe they are too dangly?
Maybe watermelon red is totally out of fashion?
Maybe no one appreciates magnesite?
Maybe gold is out of favor ?
After listing them in my etsy shop I did tout them on facebook, promoted them on Craftori, I Support Handmade, Handmade Saturday, Handmade's facebook page and even went into all of my teams to post them as my latest listing. According to Google stats, in the last 7 days there has not been one single, solitary view on these earrings, they sit there with a big fat zero, zilch, goose egg, 0, nada !!! Not even one accidental, "Oops, I didn't mean to click on that !" view. I cannot believe it!
I really haven't a clue as to what could be the reason and would be most grateful to hear your comments or feedback as to what I could do to perhaps generate a sale on these or a least some views. I realize my photo's are not spectacular and the pretty watermelon red, which is more pink than red, only shows up in photos that were taken outside under bright sunlight. Inside, the beads photograph as just plain old red. I tried taking my mannequin outside to take photos on but - well that is another story for any post. :)